I created ‘The Architecture of Abuse’ as an awareness campaign for a UK domestic violence charity. It features common phrases abusers use in a bold typeface, set against imagery inspired by architectural design. This juxtaposition highlights how psychological abuse enables complete control within the home. The imagery demonstrates that, regardless of surroundings, these statements dominate. Home decor elements enhance the visuals, revealing the insidious nature of psychological abuse. Primarily designed for social media, the campaign aims to partner with home decor companies and magazine features to increase engagement, focusing on Instagram's 2 billion active users.